Zoho

In 2022, Irvine Partners facilitated media engagement at Zoho Corporation's inaugural Zoholics conferences in Nigeria and Kenya. In Nigeria, we showcased the launch of a new office and the Zoho Africa Digital Enabler initiative, securing 41 pieces of Tier 1 coverage from 20 attending journalists. In Kenya, our team unveiled the Zoho Africa Digital Enabler package and announced Zoho's 47% growth in the region, resulting in 33 pieces of coverage from 15 media representatives. Our efforts extended beyond media outreach to provide direct access to top Zoho executives, reinforcing Zoho's commitment to regional development and SME empowerment.

  • Area

  • Technology
  • Year

  • 2022
  • Deliverables

  • Publicity and media management, communication strategy

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