As Spotify's agency in Sub-Saharan Africa, we spearheaded an influencer campaign to promote Spotify Wrapped, the platform's flagship global campaign. Partnering with 8 influencers in South Africa, we highlighted unique Wrapped features and encouraged users to explore their own Wrapped data. With a combined reach of 33 million accounts and 42 million plays and views, the campaign garnered significant engagement, including nearly 400,000 likes, 1277 comments, and 1068 shares. Complemented by organic social reach and PR content, the campaign effectively amplified Spotify's presence and engagement in the region.
In October 2023, Google for Africa, the company's flagship regional event, highlighted its plans, priorities, and projects across the continent for the year ahead. The virtual event showcased Google's commitment to Africa, with a major announcement of establishing its first African Cloud region in South Africa.
Uber celebrated its 10th anniversary in South Africa in 2023, with Irvine Partners tasked to organise an event to mark the occasion and change the unfavourable media narrative surrounding the brand. Despite market sentiment challenges, the event aimed for high-impact attendees and to generate buzz around Uber's milestone.
In 2022, Irvine Partners facilitated media engagement at Zoho Corporation's inaugural Zoholics conferences in Nigeria and Kenya. In Nigeria, we showcased the launch of a new office and the Zoho Africa Digital Enabler initiative, securing 41 pieces of Tier 1 coverage from 20 attending journalists.
