In October 2023, Google for Africa, the company's flagship regional event, highlighted its plans, priorities, and projects across the continent for the year ahead. The virtual event showcased Google's commitment to Africa, with a major announcement of establishing its first African Cloud region in South Africa.
Sea Monster
Sea Monster is on a mission to create engaging games and purpose-led immersive experiences. Their aim is for companies and public benefit organisations to communicate complex concepts, change attitudes, and drive behavioural change amongst global audiences in an engaging way. Irvine Partners was tasked with creating awareness of their unique positioning, catering to the global market, and making a difference.
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Area
- Technology
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Year
- 2017
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Deliverables
- PR, media relations, Thought Leadership,
Discover more technology case studies
As Spotify's agency in Sub-Saharan Africa, we spearheaded an influencer campaign to promote Spotify Wrapped, the platform's flagship global campaign. Partnering with 8 influencers in South Africa, we highlighted unique Wrapped features and encouraged users to explore their own Wrapped data.
Uber celebrated its 10th anniversary in South Africa in 2023, with Irvine Partners tasked to organise an event to mark the occasion and change the unfavourable media narrative surrounding the brand. Despite market sentiment challenges, the event aimed for high-impact attendees and to generate buzz around Uber's milestone.
In 2022, Irvine Partners facilitated media engagement at Zoho Corporation's inaugural Zoholics conferences in Nigeria and Kenya. In Nigeria, we showcased the launch of a new office and the Zoho Africa Digital Enabler initiative, securing 41 pieces of Tier 1 coverage from 20 attending journalists.
Sportingbet is one of South Africa's foremost online sports betting hubs, serving over 100,000 active customers nationwide with an offering for the premium bettor. Our PR work with Sportingbet was focused on elevating Sportingbet’s position as a foremost premium sports betting and online casino platform in SA.
Irvine Partners has strategically positioned SweepSouth as a leading voice in the home cleaning industry, securing prominent features across major media platforms.
Sea Monster is on a mission to create engaging games and purpose-led immersive experiences. Their aim is for companies and public benefit organisations to communicate complex concepts, change attitudes, and drive behavioural change amongst global audiences in an engaging way.
Irvine Partners partnered with Zuper, a leading innovator in field service management software. Irvine Partners has helped in introducing Zuper's unique offerings to the South African audience, generating excitement and interest in Zuper’s solutions, and establishing Zuper as a key player in the South African market.
Airbnb has a long and proud presence in South Africa but is acutely aware of the challenges and nuances of the industry it operates in, particularly where regulation is concerned.
