In October 2023, Google for Africa, the company's flagship regional event, highlighted its plans, priorities, and projects across the continent for the year ahead. The virtual event showcased Google's commitment to Africa, with a major announcement of establishing its first African Cloud region in South Africa.
Sportingbet
Sportingbet is one of South Africa's foremost online sports betting hubs, serving over 100,000 active customers nationwide with an offering for the premium bettor. Our PR work with Sportingbet was focused on elevating Sportingbet’s position as a foremost premium sports betting and online casino platform in SA while showcasing the brand’s technological advancements, including new features and its commitment to a safe and trustworthy betting experience for all users.
Through a variety of tactics, including articles, listicles, broadcast interviews and thought leadership, Sportingbet was highlighted as a trusted sports betting and online casino that is in touch with trends and user preferences, technologically innovative and ultimately about a fun, safe and engaging sports betting experience.
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Area
- Technology
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Year
- 2024
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Deliverables
- Communications strategy, content creation, publicity and media management
Discover more technology case studies
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Sportingbet is one of South Africa's foremost online sports betting hubs, serving over 100,000 active customers nationwide with an offering for the premium bettor. Our PR work with Sportingbet was focused on elevating Sportingbet’s position as a foremost premium sports betting and online casino platform in SA.
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