As Spotify's agency in Sub-Saharan Africa, we spearheaded an influencer campaign to promote Spotify Wrapped, the platform's flagship global campaign. Partnering with 8 influencers in South Africa, we highlighted unique Wrapped features and encouraged users to explore their own Wrapped data.
In October 2023, Google for Africa, the company's flagship regional event, highlighted its plans, priorities, and projects across the continent for the year ahead. The virtual event showcased Google's commitment to Africa, with a major announcement of establishing its first African Cloud region in South Africa. Additionally, Google unveiled initiatives supporting economic growth and offering helpful products in Africa. In June 2023, YouTube hosted the #YouTubeBlack Voices Creator Celebration in Nairobi, Kenya, celebrating creator grantees, fostering connections, and showcasing YouTube's Creator value proposition. The event's closing ceremony at Kenya's State House was presided over by the President of Kenya.
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Area
- Technology
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Year
- 2024
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Deliverables
- Communication strategy, Digital and social media management
Discover more case studies
Uber celebrated its 10th anniversary in South Africa in 2023, with Irvine Partners tasked to organise an event to mark the occasion and change the unfavourable media narrative surrounding the brand. Despite market sentiment challenges, the event aimed for high-impact attendees and to generate buzz around Uber's milestone.
In 2022, Irvine Partners facilitated media engagement at Zoho Corporation's inaugural Zoholics conferences in Nigeria and Kenya. In Nigeria, we showcased the launch of a new office and the Zoho Africa Digital Enabler initiative, securing 41 pieces of Tier 1 coverage from 20 attending journalists.
