In October 2023, Google for Africa, the company's flagship regional event, highlighted its plans, priorities, and projects across the continent for the year ahead. The virtual event showcased Google's commitment to Africa, with a major announcement of establishing its first African Cloud region in South Africa.
Zoho
In 2022, Irvine Partners facilitated media engagement at Zoho Corporation's inaugural Zoholics conferences in Nigeria and Kenya. In Nigeria, we showcased the launch of a new office and the Zoho Africa Digital Enabler initiative, securing 41 pieces of Tier 1 coverage from 20 attending journalists. In Kenya, our team unveiled the Zoho Africa Digital Enabler package and announced Zoho's 47% growth in the region, resulting in 33 pieces of coverage from 15 media representatives. Our efforts extended beyond media outreach to provide direct access to top Zoho executives, reinforcing Zoho's commitment to regional development and SME empowerment.
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Area
- Technology
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Year
- 2022
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Deliverables
- Publicity and media management, communication strategy
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