Irvine Partners, PR agency for Onafriq (formerly MFS Africa), needed to generate significant media buzz around the company's rebrand in a crowded and often uninspiring category (rebrands).
Barclays
Barclays has a long and fruitful relationship with Africa, but in recent years a perception has prevailed that the bank has withdrawn from the continent. This is not the case - quite the contrary - and Irvine Partners’ efforts are focussed on changing that perception and indeed setting the record straight as Barclays remain deeply committed to the continent and enthusiastic about the opportunities for growth in the region.
By facilitating one-on-one interviews with key executives from Barclays and hand-picked journalists from tier 1 business, finance and news publications, together with strategically seeding dynamic thought leadership content to tier 1 media, the perception of Barclays’ presence in Africa has started to shift.
With a specific focus on ultra high net worth individuals, our efforts are especially focussed and tailored to ensure the Barclays narrative is reaching that very discerning audience in a relevant and credible way.
Irvine Partners also manages paid media partnership for Barclays, with the same objective of ensuring the brand’s commitment to the continent is emphasised.
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Area
- Finance
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Year
- 2021
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Deliverables
- Communications strategy, content creation, publicity and media management
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Barclays has a long and fruitful relationship with Africa, but in recent years a perception has prevailed that the bank has withdrawn from the continent. This is not the case - quite the contrary - and Irvine Partners’ efforts are focussed on changing that perception and indeed setting the record straight as Barclays remain deeply committed to the continent and enthusiastic about the opportunities for growth in the region.
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