Irvine Partners, PR agency for Onafriq (formerly MFS Africa), needed to generate significant media buzz around the company's rebrand in a crowded and often uninspiring category (rebrands).
Future Forex
South African businesses and individuals often overpay for forex services, potentially incurring tens of thousands of Rands for payments exceeding R1 million. Traditional forex services, including banks, lack transparency in its fee structures, leading to hidden costs. This lack of transparency significantly impacts import/export businesses and HNWIs handling large transactions.
Irvine Partners has implemented a comprehensive communication strategy to address the following:
Pitfalls of traditional forex offerings and the differences between forex and forex trading.
Positions Future Forex as the preferred forex solution for South African importers/exporters and HNWIs through targeted messaging and media placements.
Increases brand awareness through strategic media outreach and content marketing.
Demonstrates Future Forex’s expertise and leadership by securing speaking engagements, publishing articles, and participating in industry discussions.
Emphasise Future Forex’s commitment to full price transparency and best pricing for forex services.
Furthermore, Irvine Partners developed the inaugural Future Forex Survey: Forex for South African SMEs. Crafted participant questions and summarised the findings from the report for public consumption, for Future Forex to use internally, and to inform Irvine Partners' media strategies. The survey, which collected responses from over 250 companies across various industries, revealed a significant lack of transparency and knowledge regarding forex transactions. A notable example highlighting these issues in the forex sector is the widely reported “The Cartel” case.
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Area
- Finance
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Deliverables
- Communications strategy, content creation, publicity and media management, reputation and risk management
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South African businesses and individuals often overpay for forex services, potentially incurring tens of thousands of Rands for payments exceeding R1 million. Traditional forex services, including banks, lack transparency in its fee structures, leading to hidden costs. This lack of transparency significantly impacts import/export businesses and HNWIs handling large transactions.
