Irvine Partners, PR agency for Onafriq (formerly MFS Africa), needed to generate significant media buzz around the company's rebrand in a crowded and often uninspiring category (rebrands).
Blink by MiWay
As Blink by MiWay’s PR agency, Irvine Partners has helped establish the brand as a leader in digitally-based insurance. Through weekly media coverage, broadcast interviews, and executive profiles, Blink by MiWay has grown to be recognised as a serious player in the digital car insurance space that meets the needs of the modern driver. In 2024 Irvine Partners supported the brand refresh, which saw MiWay Blink change its name to Blink by MiWay while our PR efforts worked to ensure that clients and the media understand that the service and customer experience would in no way be compromised by the new name. Through a variety of tactics and campaigns, Irvine Partners work to ensure Blink by MiWay is regarded as a trusted, credible and relevant car insurance brand.
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Area
- Finance
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Year
- 2021
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Deliverables
- Communications strategy, content creation, publicity and media management
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As Blink by MiWay’s PR agency, Irvine Partners has helped establish the brand as a leader in digitally-based insurance. Through weekly media coverage, broadcast interviews, and executive profiles, Blink by MiWay has grown to be recognised as a serious player in the digital car insurance space that meets the needs of the modern driver.
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