Irvine Partners, PR agency for Onafriq (formerly MFS Africa), needed to generate significant media buzz around the company's rebrand in a crowded and often uninspiring category (rebrands).
10X Investments
Irvine Partners conceptualised and executed the annual Retirement Reality Report for 10X Investments, utilising data analysis to highlight significant findings about the reality of retirement in South Africa, gaining extensive media coverage with Tier 1 outlets. The initiative positioned 10X Investments as a trusted authority in retirement savings, addressing the industry gap and establishing the reports as valuable staples for finance and investment media reporting since 2018. The comprehensive approach included packaging key findings in an accessible manner with images and graphs, leading to widespread distribution to media, client outreach, and publication on the 10X website.
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Area
- Financial
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Year
- 2018
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Deliverables
- Publicity and media management
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