Irvine Partners, PR agency for Onafriq (formerly MFS Africa), needed to generate significant media buzz around the company's rebrand in a crowded and often uninspiring category (rebrands).
Norsad Capital
Norsad Capital, a private lender in sub-Saharan Africa, strategically utilises public relations to showcase its collaborations with funding organisations, media engagements, and diverse content creation, resulting in extensive coverage across multiple African countries.
Their comprehensive approach, including impactful webinars, has yielded 196 media pieces over eight months in 2022, reaching an audience of over 50 million, aligning with their overarching goal of positioning Norsad Capital as a significant contributor to economic growth and opportunities for SMEs in sub-Saharan Africa.
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Area
- Financial
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Year
- 2022
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Deliverables
- Publicity and media management, communication strategy, content creation
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