BetterBond is one of South Africa’s largest bond originators, and Irvine Partners mandate is raise awareness about them, position them as leaders in their space, and proactively manage a conversation each week with consumers about bond origination, and why BetterBond is their partner of choice.
BetterBond
BetterBond is one of South Africa’s largest bond originators, and Irvine Partners mandate is raise awareness about them, position them as leaders in their space, and proactively manage a conversation each week with consumers about bond origination, and why BetterBond is their partner of choice.
To successfully position BetterBond as the leaders in their space, we also strategically place them in an advisory role to build a long-term relationship of trust and recognition with customers and media and grow them as the go-to authority on matters related to property.
As BetterBond has a wealth of data to mine, we create content reflecting property trends and buying activity. In tandem, Irvine Partners amplifies BetterBond’s monthly Property Brief, which provides insights into the South African property industry. This initiative has positioned BetterBond as a prominent voice in the industry, with media outlets actively seeking the brief for information regarding the industry.
Additionally, thanks to Irvine Partner’s efforts in expanding BetterBond's presence, the company has become a key commentator on the Reserve Bank’s interest rate announcements and its impact on South Africans.
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Area
- Real estate
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Year
- 2020
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Deliverables
- Traditional PR, crisis management, repuation management
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