Radisson Blu Hotel Waterfront, one the City of Cape Town’s most sought after luxury hotel venues, wanted to be known as more than a hotel. Irvine Partners used a series of influencer activities, media engagements and travel and lifestyle stories to promote the sought after Breakers Brunch held at the hotel in 2023.
British Airways
On May 31, 2024, British Airways held an event to unveil its completely renovated luxury lounge at Lagos Airport after a six-month refurbishment. The cleverly designed space offers customers more room to enjoy an upgraded food and beverage experience, allowing them to relax, dine, or work in a premium environment. The lounge also showcases local art from Akoje Gallery.
Irvine Partners was engaged to manage media relations for the event. This included inviting and managing media attendance, distributing the press release, organising one-on-one interviews, and monitoring and reporting on the news coverage. We had in attendance twelve media outlets covering aviation, news, and lifestyle.
The event attracted attendees including British Airways staff, aviation enthusiasts, airport workers, government officials, and other key opinion leaders (KOFs).
We secured a total of 65 pieces of coverage across top broadcast, print, and online media outlets, effectively communicating British Airways' commitment to its Nigerian customers and to the growth of the Nigerian aviation sector.
-
Area
- Travel and Tourism
-
Year
- 2024
-
Deliverables
- Publicity, media management, events management and communication strategy
Discover more travel and tourism case studies
Our PR efforts are focussed on establishing Kruger Gate Hotel as an independent hotel, focusing on its unique attributes and the factors that set it apart, and increasing brand recognition while raising the profile of CEO Anton Gillis and positioning him as an authoritative voice in the hospitality and adjacent sectors.
Our PR efforts are focussed on establishing Kruger Gate Hotel as an independent hotel, focusing on its unique attributes and the factors that set it apart, and increasing brand recognition while raising the profile of CEO Anton Gillis and positioning him as an authoritative voice in the hospitality and adjacent sectors.
Irvine Partners began its journey with Cape Town-based Century City Conference Centre and Hotels in April 2024. Working hand-in-hand with CCCCH, Irvine Partners has grown awareness and recognition of the brand as a leading conference and events destination in South Africa, that hosts both national and international conferences.
