Irvine Partners created a PR and marketing strategy that ingeniously blends traditional and non-traditional media to ignite a captivating buzz around the new e-commerce site, Drink Nil.
Temu
Temu is one of the world’s fastest growing e-commerce brands. Irvine Partners is working with Temu to localise the brand in South Africa, educate businesses and consumers about its diverse offerings.
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Area
- Retail
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Year
- 2024
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Deliverables
- Communications strategy, content creation, publicity and media management, reputation and risk management
