Radisson Blu Hotel Waterfront, one the City of Cape Town’s most sought after luxury hotel venues, wanted to be known as more than a hotel. Irvine Partners used a series of influencer activities, media engagements and travel and lifestyle stories to promote the sought after Breakers Brunch held at the hotel in 2023.
Radisson Blu Hotel Waterfront
Radisson Blu Hotel Waterfront, one the City of Cape Town’s most sought after luxury hotel venues, wanted to be known as more than a hotel. Irvine Partners used a series of influencer activities, media engagements and travel and lifestyle stories to promote the sought after Breakers Brunch held at the hotel in 2023.
It is now the hotel’s biggest food and beverage revenue generator and the hotel plans to launch and promote similar events’ series.
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Area
- Travel and Tourism
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Year
- 2018
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Deliverables
- Influencer engagements, media engagements, social media and website content creation, public relations, strategy, creative campaign generation
Discover more travel and tourism case studies
Our PR efforts are focussed on establishing Kruger Gate Hotel as an independent hotel, focusing on its unique attributes and the factors that set it apart, and increasing brand recognition while raising the profile of CEO Anton Gillis and positioning him as an authoritative voice in the hospitality and adjacent sectors.
Our PR efforts are focussed on establishing Kruger Gate Hotel as an independent hotel, focusing on its unique attributes and the factors that set it apart, and increasing brand recognition while raising the profile of CEO Anton Gillis and positioning him as an authoritative voice in the hospitality and adjacent sectors.
Irvine Partners began its journey with Cape Town-based Century City Conference Centre and Hotels in April 2024. Working hand-in-hand with CCCCH, Irvine Partners has grown awareness and recognition of the brand as a leading conference and events destination in South Africa, that hosts both national and international conferences.
