Radisson Blu Hotel Waterfront, one the City of Cape Town’s most sought after luxury hotel venues, wanted to be known as more than a hotel. Irvine Partners used a series of influencer activities, media engagements and travel and lifestyle stories to promote the sought after Breakers Brunch held at the hotel in 2023.
Century City Conference Centre and Hotels
Irvine Partners began its journey with Cape Town-based Century City Conference Centre and Hotels in April 2024. Working hand-in-hand with CCCCH, Irvine Partners has grown awareness and recognition of the brand as a leading conference and events destination in South Africa, that hosts both national and international conferences. Through entrenching itself in the different layers of the business - from spending days working at the Conference Centre to fully understand its business offering, to experiencing the hotels and restaurants - Irvine Partners has been able to effectively translate and communicate the brand messaging and offering of this premier business and lifestyle destination.
This has been achieved through media coverage ranging from top-tier news and lifestyle publications, to broadcast interviews on radio and television. Irvine Partners continues to work closely with the leadership team at CCCCH to develop and execute creative campaigns that showcase the innovative and future-forward nature of the brand, build deeper relationships with media partners, and firmly establish the precinct as a leader in the meetings, incentives, conferences and events (MICE) sector in SA, and a preferred destination for conferences both locally and internationally.
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Area
- Travel and Tourism
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Year
- 2024
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Deliverables
- Communications strategy, content creation, publicity and media management, digital marketing
Discover more travel and tourism case studies
Our PR efforts are focussed on establishing Kruger Gate Hotel as an independent hotel, focusing on its unique attributes and the factors that set it apart, and increasing brand recognition while raising the profile of CEO Anton Gillis and positioning him as an authoritative voice in the hospitality and adjacent sectors.
Our PR efforts are focussed on establishing Kruger Gate Hotel as an independent hotel, focusing on its unique attributes and the factors that set it apart, and increasing brand recognition while raising the profile of CEO Anton Gillis and positioning him as an authoritative voice in the hospitality and adjacent sectors.
Irvine Partners began its journey with Cape Town-based Century City Conference Centre and Hotels in April 2024. Working hand-in-hand with CCCCH, Irvine Partners has grown awareness and recognition of the brand as a leading conference and events destination in South Africa, that hosts both national and international conferences.
