Irvine Partners created a PR and marketing strategy that ingeniously blends traditional and non-traditional media to ignite a captivating buzz around the new e-commerce site, Drink Nil.
Drink Nil
Irvine Partners created a PR and marketing strategy that ingeniously blends traditional and non-traditional media to ignite a captivating buzz around the new e-commerce site, Drink Nil.
Leveraging influencer collaborations and most importantly partnerships with the likes of Kruger Gate Hotel, Glamour Bookclub and The Concious Kitchen. Using engaging storytelling, and captivating content, we’ve connected with a range of different archetypes on social platforms, generating curiosity and anticipation.
Simultaneously, we indulge in classic media channels, securing press features and organising exclusive private tastings (sips with Aya) to attract new consumers.
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Area
- Retail
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Year
- 2024
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Deliverables
- Communications strategy, content creation, publicity and media management, reputation and risk management
